The advertising industry has evolved tremendously over the years. In the contemporary domain of advertising, the role of a creative director has become exceedingly important. Joe Cianciotto underlines that these professionals are the ones largely responsible for overseeing and monitoring all the creative products produced by an advertising agency. Mr. Cianciotto is an experienced New York based professional who has been associated with the advertising field for several years. He has spent more than a decade working as a creative director for many renowned advertising agencies in New York.
Joe Cianciotto talks about the important duties and responsibilities of a creative director
Creative directors are one of the core professionals responsible for making sure that an advertising agency develops high-quality content for their discerning clients. They usually monitor the work of an entire creative team, including art directors, designers, and copywriters. Having years of experience in this field, Joe Cianciotto mentions that the overall success of any advertising agency largely depends on the capability and competency of its creative director. Mr. Cianciotto, in fact, is an award-winning digital and creative advertising executive, whose work has been recognized at the Cannes, AICP and New York Festivals. His expertise and experience in the field of advertising make him an ideal candidate to talk about the role and responsibilities of various professionals belonging to this domain, including creative directors.
Joe Cianciotto mentions that the creative director of an advertising agency would commonly have to perform tasks like:
- Developing advertising campaigns for various clients
- Managing a large team comprising of creative professionals like designers and copywriters
- Assigning projects to each of the members of a creative team
- Ensuring that all projects are timely completed
- Systematically work with clients and account executives.
It is important for the creative director of an adverting agency to have good leadership and communication skills. In addition to having the imagination, ingenuity, and creativity needed to develop good advertising campaigns, they should also have the capacity to efficiently manage the diverse types of talents. These professionals often have to balance the requirements and concerns of several people, such as the clients, various account executives, as well as the owners of the adverting agency. Hence, it is important that they have the capability to inspire a team of people and ensure proper communication is maintained among all the parties involved in an advertising campaign.
In the modern advertising landscape, it has become prudent for creative directors to have adequate knowledge of various applications and software commonly used in this field. They must be experienced in working on PowerPoint, InDesign, Photoshop, Illustrator, PHP, HTML, and other similar programs. Most creative directors tend to have a solid background in art direction, design and copywriting, and hence are aware of the diverse aspects involved in the field of advertising. Joe Cianciotto himself had worked his way up in the advertising industry from the position of a presentation designer. He has even worked as a content strategist with New York based advertising agencies.